The campaign included the deployment of Gear VR headsets to retailers all over the world—including China, Italy, France, and Greece— to demonstrate the product’s features.
In collaboration with Tool of North America, we developed a 4D 360-VR experience, complete with an immersive custom-built and programmed haptic system with wind and floor effects tied to specific moments in the film. Heath designed and developed core software and sound design that drive the immersive haptic elements of this uniquely successful experiential branded campaign.